AlbanyLas VegasGreenvilleNew York

Are you ready
to be Relentless?

A full-service creative strategy firm. We provide the strategy to amplify or protect your brand — then build the tools to get it done in-house, on time, and on budget.

Start a conversation → See what we do
Think global.
Act local. RELENTLESSAWARE.COM
The honest truth
And some agencies are full of it.
Who we are

Trusted, innovative, non-stop.

We literally live and breathe our name in the work we do for clients across the United States and around the world. We think global — from every aspect of a client's public presence, no matter the time zone or terrain.

And we act local — using a careful, intimate approach to ensuring our client's interests are promoted, protected, and preserved. Our team of dreamers, artists, communicators, and strategists is ready to serve you.

Be Relentless.
Joe Bonilla — Managing Partner & Co-Founder
Award-winning
"Our strategy is simple: why go to a variety of agencies and service providers when you can just go to one?"
Agency overview

Co-founded in 2012 by Joe Bonilla and Rich Fazio, Relentless has grown from a two-person operation into an influential creative strategy firm with global reach — impacting communications across North America, China, and Western Europe.

275+
Organizations & companies served
4
Offices — Albany, Greenville, Las Vegas & NYC
13+
Years crafting the conversation
$B+
In economic activity influenced
Our solutions

Nine ways
we move
your message.

Not every firm is full-service, and many can't call themselves "creative strategy." Here at Relentless, that's exactly who we are — strategy and execution, all in-house.

01

Communications & Media Relations

Innovative, aggressive PR that crafts the conversation for brands, organizations, and government — from Shanghai to Stockholm.

Crisis & Rapid ResponsePublic EngagementAnalyst Relations
02

Advertising & Media Buying

Budget-conscious, data-driven campaigns that connect the right audiences with the right brands and initiatives.

Direct MailTV / Radio / OTTTrade Show
03

Social & Digital Strategy

From SEO audits to content and SEM, we position your website and channels to reach your audience organically and consistently.

Social ManagementWeb DesignSEO / SEM
04

Social Responsibility & Corporate Citizenship

We help you build meaningful citizenship plans and standards — plus fractional services delivered directly to your organization.

ESG ConsultingFractional Services
05

Digital Media Production

Award-winning in-house and contract photographers and videographers who capture the essence of your brand, event, and vision.

LivestreamingPodcastsCommercial Video
06

Research, Focus Groups & Polling

Identify and understand your target audience with focus group coordination and live or remote polling for issue discovery.

Focus GroupsPhone & Text Polling
07

Public & Regulatory Affairs

From NYS liquor licensing to legislative analysis and coalition building — handled in-house and with top lobbying partners.

Legislative AnalysisCoalition BuildingCompliance
08

Event Planning & Management

Events for 25, 5,000, or more — fundraisers, benefits, and large-scale concerts, managed from budget to execution.

ProductionEvent DesignLogistics
09

Branding & Visuals

Design and visual concepts for products, digital media, advertising, print, and advocacy efforts that demand attention.

Brand IdentityPrintProduct Design
The work

Results & actions
that speak for themselves.

We've worked with more than 275 organizations and companies — from publicly-traded giants and startups to non-profits and government agencies.

Airbnb●Deloitte●Amtrak●WWE●Uber●Cinema United●PowerVision●Waste Management●American Red Cross● Airbnb●Deloitte●Amtrak●WWE●Uber●Cinema United●PowerVision●Waste Management●American Red Cross●
Death Wish Coffee●Nuvalence●delivery.com●The Halal Shack●Picnic Brunch●WellNow Urgent Care●Remarkable Liquids●Canovation●Scene One● Death Wish Coffee●Nuvalence●delivery.com●The Halal Shack●Picnic Brunch●WellNow Urgent Care●Remarkable Liquids●Canovation●Scene One●
ALBANY · HQ NEW YORK CITY GREENVILLE LAS VEGAS
Coast to coast

Four offices.
One relentless team.

From the Capital Region to the Strip, our footprint spans the continental U.S. — and our reach extends across North America, China, and Western Europe. When you work, we work. Given our locations across time zones, we serve your needs nationally.

AlbanyNew York — HeadquartersHQ
New York CityNew York — 575 Lexington Ave
GreenvilleSouth Carolina — Operations & Finance
Las VegasNevada — West Coast Operations
ALBANY · HQ NEW YORK CITY BUFFALO SARATOGA
New York State & the Northeast

We know the terrain. We've earned the trust.

From the Capital Region to the five boroughs, we've been trusted to advance the mission, messaging, and goals of New York's institutions, employers, and communities — public, private, and non-profit alike.

35+ New York institutions, employers & communities — and counting.
New York State clients of Relentless including CACF, SPAC, NYCOM, Port of Albany, Maria College, Nine Pin Cider, and more
Trusted across New York State
We've been trusted to advance its mission, messaging, and goals — and we show up, on the ground and in the air.
Selected work

Proof over promises. Receipts included.

A snapshot of what we've delivered — only the tip of the iceberg of the work we've done for 275+ clients. Tap any project for the challenge, our approach, and the result.

Government · Public Affairs

NY Conference of Mayors

Delivering for New York's cities and villages

$50M secured
View case study →
Coalition · Public Affairs

Reopen Our Cinemas NY

Bringing New York's movie theaters back

Reopened statewide
View case study →
Coalition · Legislative

Upstate Ridesharing Coalition

Bringing rideshare to Upstate NY & Long Island

Uber & Lyft legalized
View case study →
Craft Beverage · Brand

Nine Pin Cider

Building New York's first farm cidery

NY's 1st farm cidery
View case study →
Government · Public Affairs

Fair Share for Albany

Securing the capital city's fair share

$100M+ over 7 years
View case study →
Infrastructure · Public Affairs

Port of Albany

Powering a first-in-the-nation wind hub

$750M project
View case study →
Government · Communications

City of Troy — ARPA

Putting federal relief dollars to work

$30M+ disbursed
View case study →
Technology · Consumer

PowerVision

Launching next-gen drones in new markets

Logan Paul · Unbox Therapy
View case study →
Advocacy · Non-Profit

CACF

Taking AAPI advocacy statewide

NYC → statewide
View case study →
Advocacy · Events

Somos

Amplifying Latino leadership

On-site in Puerto Rico
View case study →
Non-Profit · Production

American Red Cross of Eastern NY

140 years, on the front lines

Live anniversary telethon
View case study →
Higher Education · Public Affairs

CICU

The voice of New York's private colleges

Award-winning website
View case study →

A note on the work: Not all of our work is public-facing — much of it is confidential by nature. The projects above are shared with client permission; additional case studies are available by invitation.

Why consider us

Straight answers
to fair questions.

Yes — to all of it. The core of our business is communications, and our services are the tools that let us serve your brand effectively. A media campaign, an advertising push, a stakeholder event, a website. Why go to a variety of agencies when you can just go to one?

Our core product is storytelling — from medical device technology that saves lives, to mobilizing union members, to reaching a national audience for classic cars. We research your industry and work closely with you to develop the insight needed to earn coverage and attention.

Yes. We address your concerns, needs, and requests in a more meaningful way — with lower overhead costs, and those savings are passed on to you.

When you work, we work. And when you're asleep, we work. With locations across the continental U.S., we accommodate your schedule and serve your needs nationally.

Yes. We meet digitally or in person as needed. With partners and consultants across the country, we deliver in-depth insight and production prowess — whether you're in Sacramento or Saratoga Springs.

Meet the team

A well-rounded,
experienced team. Capable of anything.

Our collection of experiences is our superpower — the ability to view the world in a varied way to benefit you, our clients, within our neighborhood and across the globe.

JB

Joe Bonilla

Managing Partner · Co-Founder

Leading communications professional based in the Northeast, advising major brands, companies, and public figures. Co-founder of Feed Albany. Recognized by amNY, City & State, and more.

RF

Rich Fazio

Partner · Co-Founder

Controller and partner overseeing all financial, audit, procurement, and business operations from the Greenville, SC office.

AB

Adrienne D. Bonilla, Esq.

SVP & General Counsel

Oversees all human resources, compliance, and legal matters. Former research compliance officer at University at Albany, SUNY.

TL

TaChelle Lawson

Partner · President, FIG Strategy

Based in Las Vegas, leads the agency's fractional corporate citizenship and social responsibility work. A senior executive with 20+ years across luxury, hospitality, and consulting — with brands including Louis Vuitton, Mercedes-Benz, Red Bull, and the U.S. Open.

ET

Ethan Travis

Director, Production & Creative

Leads media production, audio/video, events, and photography. Former video journalist at WNYT NewsChannel 13. Certified FAA Drone Pilot.

DC

Darrell Camp

Senior Advisor

Guides clients on media strategy, rapid response, and messaging. Former communications director for the Albany County DA's office.

SF

Sabrina Flores

Design Director & Account Lead

Manages a portfolio spanning craft beverage, performing arts, tourism, economic development, and manufacturing.

NP

Nerissa Peralta

Account Manager · Social/Digital Lead

Manages agency clients and leads social media strategy for Relentless and its clients. A UAlbany communications grad who rose from communications associate.

MA

Mike Allen

Contract Videographer

Emmy award-winning videographer and editor. Spent a decade with Spectrum News across New York State and shot for the NYS Assembly; former VP of production at Relentless.

The Team

In-house
Saba Mann
Communications Manager
Patrick Cavanagh
Production Coordinator
Joseph Alindato
Marketing & Special Projects Manager
Jermaine Carter
Special Assistant · Operations & Business Dev.
Ellen Preckel
Administrative Manager
Jaidyn Warren
Social & Digital Media Strategist
Ethan Gish
Communications Associate

Of Counsel

Strategic partners
Rich Azzopardi
Crisis & Rapid Response
President & founder, Bulldog Strategies. Two decades at the intersection of press, politics, and government in New York, including senior advisor and communications director in the Governor's Office.
Mary Elizabeth Elkordy
Media Relations
President & founder, Elkordy Global Strategies. An award-winning publicist with clients across tech, politics, healthcare, and small business.
Chau Mui
Social Media
Co-founder, ciaooo! Media Group — a social-first, multicultural agency building culturally relevant campaigns for millennial and Gen Z audiences.
Giving back

Community
involvement.

Since our founding, we've been committed to giving back to the communities we work in — through direct giving and pro bono services for artists and organizations who needed it most.

Co-founded by managing partner Joe Bonilla, Feed Albany provided more than one million meals to in-need and at-risk individuals across the Capital Region during the COVID-19 pandemic.

Make-A-WishLustgarten FoundationBig Brothers Big SistersFeed AlbanyMaria CollegeAFSPPark Playhouse
Founded & funded by Relentless
The Rockefeller Bonilla Fazio Public Service Scholarship
Created and funded by Relentless to support women completing undergraduate and graduate studies at the Nelson A. Rockefeller College of Public Affairs & Policy at the University at Albany.

Be Relentless.

Trusted, innovative, and non-stop in our award-winning approach to outreach. Let's talk about your brand.

info@relentlessaware.com